Last-Mile Interaction
NXP’s RFID and NFC technologies allow retailers to improve customer pre-sales, during sales, and post-sales experience. These technologies along with broader use of analytics enables a more profound understanding of consumer behavior giving the customer a more personal experience.
One example is smart fitting rooms where mirrors read the RFID tag of the merchandise and display the item where consumers can view alternative colors, check for availability
Targeted advertisement can take advantage of the technology in a majority of people’s pockets to interact with consumers in a whole new way. An NFC tag can be embedded in any media or object.
Electronic shelf labels can be updated wirelessly and allow retailers to set prices more strategically.
Application Details
Block Diagram
Interact with an application:
Recommended Products for:
Smart Mirror
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PMIC
- PF1550: PMIC with 1A Li+ Linear Battery Charger for Low Power Processor Systems
NFC Reader
- PN5190: NFC Frontend supporting challenging RF environment for payment, physical access control
- CLRC663 plus Family: High-Performance NFC Frontends
Recommended Products for:
Electronic Shelf Label
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MCU
- KW41Z: Kinetis® KW41Z-2.4 GHz Dual Mode: Bluetooth® Low Energy and 802.15.4 Wireless Radio Microcontroller (MCU) based on Arm® Cortex®-M0+ Core
Recommended Products for:
Smart Label
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Smart Label
- ICODE DNA NFC Forum Type 5 Tag with AES Cryptography
- SL2S2002_SL2S2102: ICODE® SLIX
- SL2S2602: ICODE® SLIX2 NFC Forum Type 5 Tag with Originality Signature
- UCODE 8/8m